Here are features and pricing information on some of the most valuable resources available. A comprehensive site review pulls together various auditing processes to appraise all aspects of your platform that impact performance. Examining these elements lets you assess your website presence and determine improvement areas. By uncovering and addressing weaknesses, a website audit provides actionable direction for streamlining your web initiatives and growing your bottom line. If you’re unsure where to focus your efforts, a website audit is a great place to start. Keep reading to learn why audits are beneficial and how best to conduct them.

This is where optimized calls-to-action (CTAs), marketing offers, and landing pages play a major role in the performance of your website. As part of determining the overall efficiency of your website, your audit should check to make sure your site is designed with your visitors in mind. Website audits also enable you to re-evaluate the effectiveness of your website in terms of lead generation and conversion.

Keyword research

The crawl stats SEO Anomaly report is a hidden gem that gives you an insight into how Google is crawling your website. The most important things to look out for in this report are spikes or gaps in crawl requests, download size and response times. Follow the guidelines from the Coalition For Better Ads to make sure your ads are user-friendly and you’ll be golden. I recommend testing your site’s speed in both Google’s PageSpeed Insights tool and GTmetrix.

Detailed & Well-Designed SEO Audit

Serpstat is an affordable all in one SEO toolkit and its pricing starts just at $69/mo and it offers a Site Audit tool which evaluates how optimized a website is. It also shows you a list of all the technical issues that your website has. Site Audit tool from SEMrush scans your website for 130+ technical and SEO mistakes.

Only when you fix your SEO technical issues, you’ll start getting more traffic from search engines. An audit will also allow you to refocus your SEO efforts on users first and search engines second. This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won’t be applying misguided practices just to show up at the top of the SERPs. Auditing image optimization involves analyzing images for user experience and search engine performance.

• These basic on-page elements help Google understand your content and help you to win more clicks from your rankings.
• Still, make sure to include nice description as they will impact conversion rate.
• Semrush offers a suite of SEO tools that help you both identify opportunities and execute effectively.
• By tracking your keywords rankings, you can monitor whether the changes you make based on this SEO audit are working.
• But you can usually resurrect rankings by refreshing and republishing the content.

The metrics focus on loading times, interactivity and stability. Together, these determine how enjoyable users find your site. It’s easy to run a test, and you’ll get quality feedback about your site. Schema markup helps make your site more understandable for search engines. The code you add to your site helps structure and identify your content in a way that search engines can easily consume. In some cases, this can even lead to highlighted search results, for instance, for products or ratings and reviews.

The first step of any good SEO campaign is ensuring that you understand your site’s deficiencies by running a multivariate SEO audit. Yes, you can do SEO yourself, especially if you run a small to medium-sized website and have the time and willingness to learn. There are plenty of online resources, tools, and communities that can help you get started.