Google Ranking Factors: These 11 Matter the Most

So whenever there’s an opportunity, make sure that you link out to high-authority websites that are relevant to your industry. But that doesn’t mean you should stuff your pages with outbound links. Too many dofollow links to other websites will leak your PageRank and have an adverse effect on your page rankings. Besides this, you’ll also be able to discover your competitor’s top competition in the same report. This is great for discovering more competition that you weren’t aware of. You can extend your research to these competitors as well and re-engineer their keywords list as well.

improve google ranking

Optimizing for these queries can greatly impact a business’s online visibility. Recognizing these different types of search intent allows businesses to tailor their content effectively. Manual work slows you down, especially when trying to target crucial bottom-of-funnel and location-specific pages. To bring fast results, you need practical, scalable strategies that work without wasting hours on repetitive tasks. SEO is a long-term strategy, and results can take weeks to months depending on your website’s authority, competition, and the effectiveness of your efforts. Small improvements, like optimizing on-page SEO or fixing technical issues, can yield quicker results, but major gains often require consistent effort over time.

Two Ways to Search for a Local Business

  • Scammers love pitching small businesses on local directory listings.
  • Every change you make will take some time to be reflected on Google’s end.
  • With billions of searches each day, landing on the first page can greatly improve your exposure, organic reach, and bottom line.
  • Although you can’t directly control which site links Google will show for your website, you can help them pick the right ones with internal linking and other SEO practices.
  • Internal links help users navigate your site, promote your main pages and give a deeper understanding of a particular topic or concept.

This approach includes finding keywords matching hyperlocal and larger search inquiries to ensure your content satisfies audience demands. Google considers recency a primary ranking factor, meaning fresh content often holds more weight in search results. By identifying outdated content losing traffic, you can prioritize updates to regain its relevance and lost organic traffic. Not only that, but old or out-of-date information can damage your website’s credibility and rankings, emphasizing the need for regular content maintenance.

improve google ranking

Paul Teitelman – SEO Consultant

improve google ranking

Interestingly, longer content tends to get more shares on social media, according to a BuzzSumo analysis of the top 10% most shared articles. Articles between 3,000 and 10,000 words got the most shares, followed by 2,000-3,000-word articles, and so on. Make sure you use a polite and friendly approach to improve your chances of getting a backlink. We may earn a commission when you buy through links on our sites.©2025 GIZMODO USA LLC. You can’t do this manually and it’s always smart to use a dedicated SEO tool for rank tracking, such as SE Ranking or Semrush. That said, your pages need to be, as they say, “skimmable.” Check out our page about getting a UK IP address.

improve google ranking

Google optimization is referred to by industry experts as search engine optimization (SEO). Through its features and diverse use cases, Tagbox is a powerful tool that can help you rank higher in search engine rankings. The tool provides ease for collecting, curating, and displaying social media feeds on your website. Social media feeds make your website more pleasing to the eye and eventually engage your visitors. Moreover, the tool is SEO-friendly, meaning that the content on the widget does not hamper the website’s loading speed. Also, Tagbox showcases real-time content, meaning the widget keeps updating.

improve google ranking

You already know the importance of quality backlinks to improve Google rankings. You may even have an effective SEO Anomaly backlink strategy and are getting links from several high authority sites. To further amplify your efforts, you could look for opportunities to get more backlinks through site mentions. And we all know just how big of an impact traffic can have to improve Google rankings.

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