Worldwide bookie 1xBet states it has an ‘special partnership agreement’ with the Billie Jean King Cup by Gainbridge, which it refers to as ‘the premier, year-long, worldwide team competitors in females’s tennis’.
The competition is opposed in between groups made up of players from private countries, at multiple places across the globe, and is referred to as the ladies’s ‘Globe Mug’ of tennis.
According to the agreement, the 1xBet logo will certainly be shown around the tennis courts made use of for the competition, and on other media possessions throughout the playoffs, qualifiers, and finals.
The online wagering professional for sports claims that as main betting partner, 1xBet ‘will certainly obtain the legal rights to use the Billie Jean King Cup by Gainbridge intellectual property’.
Kerstin Lutz, chief executive of Billie Jean King Cup Ltd, was cited as saying in a joint press release: ‘We enjoy to reveal and invite a brand-new sponsor partner for the Billie Jean King Cup, our Official Global Betting Companion, 1xBet.’
She included: ‘With their know-how and experience dealing with sports civil liberties owners, we are delighted to see how we can bring the collaboration to life from the qualifiers in April onwards.’
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Mark Wilson, a 1xBet rep, was priced quote as commenting in the same update: ‘Authorizing a sponsorship agreement with Billie Jean King Cup is one more landmark in the background of 1xBet.
‘The contract with one of the most distinguished ladies’s national group tennis tournament is a strategically vital step that opens up brand-new possibilities for promoting the brand name among followers of the most prominent tennis occasion.’
He added: ‘By purchasing women sporting activities events, we contribute to the support of ladies in specialist sports.’
As per the news, the Billie Jean King Cup is called the biggest annual worldwide team competitors in females’s sporting activity, with a document 146 countries entering in 2025.
The 2025 finals were held in Malaga, Spain, with the champions Italy taking home US$ 2.4 million in cash prize.